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MARKETING OPPORTUNITY

The Market

  1. $10 - $12 billion Estimated purchasing power of the Vietnamese population in the U.S.
  2. $1.2 billion Estimated purchasing power of Santa Clara County's Vietnamese Population
  3. Ranked fourth as a percentage of the U.S. Asian population, Vietnamese are one of the largest Asian groups after Chinese (0.86%), Filipino (0.60%), Indian (0.60%, and Vietnamese (0.40%).
  4. Of the five Asian groups with a population of 1 million or more, Vietnamese are the fourth largest after Chinese, Filipino, and Indian.
  5. 5000 Vietnamese-owed businesses in the Bay Area.

TOP 50 U.S. METROPOLITAN AREAS BY VIETNAMESE POPULATION UNITED STATES CENSUS 2000

  1. Los Angeles-Riverside-Orange County CA CMSA: 233,573
  2. San Francisco-Oakland-San Jose, CA CMSA: 146,613
  3. Houston-Galveston-Brazoria, TX CMSA: 63,924
  4. Dallas-Fort Worth, TX CMSA: 47,090
  5. Washington D.C./VA/MD/WV PMSA: 43,709
  6. Seattle-Tacoma-Bremerton CMSA: 40,001
  7. San Diego, CA MSA: 33,504
  8. Boston-Worcester-Lawrence, MA CMSA: 31,325
  9. Philadelphia-Wilmington-Atlantic City, PA/NJ/DE/MDCMSA:24,779
  10. Atlanta, GA MSA: 23,996
  11. Sacramento-Yolo, CA MSA: 18,170
  12. Portland-Salem, OR CMSA: 17,799
  13. Minneapolis-St. Paul, MN MSA: 15,905
  14. Chicago, IL PMSA: 15,894
  15. New Orleans, LA MSA: 14,868
  16. Denver-Boulder-Greeley, CO MSA: 13,885
  17. New York City, NY PMSA: 12,040
  18. Phoenix, AZ MSA: 10,176
  19. Oklahoma City, OK MSA: 9,628
  20. Tampa-St. Petersburg-Clearwater, FL MSA: 9,318
  21. Austin-San Marcos, TX MSA: 8,641
  22. Orlando FL, MSA: 7,621
  23. Honolulu, HI MSA: 7,392
  24. Wichita, KS MSA: 7,284
  25. Charlotte-Gastonia-Rock Hill, NC MSA: 6,033
  26. Stockton-Lodi, CA MSA: 6,032
  27. Grand Rapids-Muskegon-Holland, MI MSA: 5,611
  28. Saint Louis, MO-IL MSA: 5,537
  29. Salt Lake City-Odgen, UT MSA: 5,531
  30. Detroit-Flint-Ann Arbor, MIC MSA: 5,237
  31. Kansas City, MO-KS MSA: 5,140
  32. Beaumont-Port Arthur, TX MSA: 4,597
  33. Biloxi-Gulfport-Pascagoula, MS MSA: 4,264
  34. Miami-Fort Lauderdale, FL CMSA: 4,080
  35. Greensboro-Winston Salem, NC MSA: 3,782
  36. Lincoln, NE MSA: 3,774
  37. Baton Rouge, LA MSA: 3,640
  38. Baltimore, MD PMSA: 3,616
  39. Hartford, CT MSA: 3,590
  40. Las Vegas, NV MSA: 3,493
  41. Ventura, CA PMSA: 3,308
  42. Raleigh-Durham-Chapel Hill MSA: 3,274
  43. Memphis, TN MSA: 3,072
  44. Richmond-Petersburg, VA MSA: 3,046
  45. Norfolk-Virgina Beach-Newport News, VA MSA: 3,044
  46. San Antonio, TX MSA: 2,973
  47. Harrisburg-Lebanon-Carlisle, PA MSA: 2,649
  48. Jacksonville, FL MSA: 2,630
  49. Cleveland-Akron, OH CMSA: 2,625
  50. Rochester, NY MSA: 2,603

VIETNAMESE POPULATION BY REGION - TOP METROPOLITAN AREAS BY VIETNAMESE POPULATION BY REGION EASTERN CITIES

  1. Washington D.C./VA/MD/WV/PMSA: 43,709
  2. Boston-Worcester-Lawrence MA CMSA: 31,325
  3. Philadelphia-Wilmington-Atlantic City, PA/NJ/DE/MD CMSA: 24,779
  4. New York City, NY PMSA: 12,040
  5. Baltimore, MD PMSA: 3,616 6. Hartford, CT MSA: 3,590
  6. Harrisburg-Lebanon-Carlisle PA MSA: 2,649
  7. Rochester, NY MSA: 2,603 9. Springfield, MA MSA: 2,220
  8. Lancaster, PA MSA: 2,178

MIDWESTERN CITIES

  1. Minneapolis-St. Paul, MN MSA: 15,905
  2. Chicago, IL PMSA: 15,894
  3. Wichita, KS MSA: 7,284
  4. Grand Rapids-Muskegon-Holland, MI, MSA: 5,611
  5. Saint Louis, MO-IL, MSA: 5,537
  6. Detroit-Flint-Ann Arbor, MI CMSA: 5,237
  7. Kansas City, MO-KS, MSA: 5,140
  8. Lincoln, NE MSA: 3,774
  9. Cleveland-Akron, OH CMSA: 2,625
  10. Des Moines, IA MSA: 2,588

SOUTHERN CITIES

  1. Houston-Galveston-Brazoria, TX CMSA: 63,924
  2. Dallas-Fort Worth, TX CMSA: 47,090
  3. Atlanta, GA MSA: 23,996
  4. New Orleans, LA MSA: 14,868
  5. Oklahoma C! ity, OK MSA: 9,628
  6. Tampa-St.Petersburg-Clearwater, FL MSA: 9,318
  7. Austin-San Marcos, TX MSA: 8,641
  8. Orlando, FL MSA: 7,621
  9. Charlotte-Gastonia-Rock Hill, NC MSA: 6,033
  10. Beaumont-Port Arthur, TX MSA: 4,597

WESTERN CITIES

  1. Los Angeles-Riverside-Orange County, CA CMSA: 233,573
  2. San Francisco-Oakland-San Jose, CA CMSA: 146,613
  3. Seattle-Tacoma-Bremerton CMSA: 40,001
  4. San Diego, CA MSA: 33,504
  5. Sacramento-Yolo, CA MSA: 18,170
  6. Portland-Salem, OR MSA: 17, 799
  7. Denver-Boulder-Greeley, CO MSA: 13,885
  8. Phoenix, AZ MSA: 10,176
  9. Honolulu, HI MSA: 7,392
  10. Stockton-Lodi, CA MSA: 6,032

*Year 2000 statistics

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